Science Target Conference Systems, Ajman 4th International Environment Conference 2016

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Drivers of sustainable strategy for enhancing country competitiveness
Broto Rauth Bhardwaj

Last modified: 2016-01-04




– The purpose of this paper is to identify the variables influencing the implementation of sustainable strategy and antecedents of sustainability. It also intends to develop model to enhance implementation and adoption of sustainable strategy in cases such a building smart cities.



– The empirical study was carried out to identify the sustainability implementation. The data was analyzed statistically using univariate, bivariate and multivariate analyses techniques using SPSS. TIPHS sustainability model was evolved.



– The study findings suggest that green policy, technology, human resource management and supply chain management (TIPHS Model) is critical for developing sustainable strategy. It was found that sustainable policy directly affects the environmental and social sustainability outcomes.


Research limitations/implications

– Further confirmatory research needs to be conducted to establish the stability of these factors. The results need to be tested on a larger sample size. Moreover, the different categories of managers, i.e. top, middle and lower middle management groups may be targeted as samples.


Practical implications

-The practical implications are based on the learning and conclusions on sustainability transformation and organizational antecedents in manufacturing and service sectors. The organizational antecedents are important for the sustainability outcomes.



– Earlier studies have not included two important parameters, including green technology, policy, human resource and supply chain management (SCM) as drivers of SS even in the developed country context.