Current Health of Indian Healthcare and Hospitality Industries: A Demographic Study
DOI:
https://doi.org/10.24102/ijbrd.v2i1.242Abstract
In the present era of competitive business environment due to increasing complexity and globalization ofquality products and services, quality managers and practitioners have started to improve services tocustomers especially in healthcare and hospitality industries. These industries are considered as the mostchallenging and highest growing service industries across the world and therefore needs special attentiondue to their direct impact on the country’s economy as well as employment and revenue generation.Looking to these issues, there is a need to examine the current status and demographic characteristics ofthese two industries i.e. healthcare and hospitality in Indian context. Thus, the aim of this paper is tostudy the demographic characteristics of Indian healthcare and hospitality industries through a survey. Aquestionnaire based survey approach was used to collect the relevant data from these two industries. Theobjective of this paper was accomplished by collecting the responses from top and middle leveladministrators. A total of 120 questionnaires were mail delivered to various healthcare and hotels andtourism companies, 51 valid responses were received yielding a response rate of 42.4 percent. The datawas analyzed using percentage frequency and Chi-square statistical tests to understand the demographiccharacteristics of the two industries. Various respondent companies’ characteristics like type of company,ownership, quality certification and number of employees were analyzed and discussed. The findingpresents a holistic picture of current status of these two Indian service industries which may help theIndian service managers and practitioners to further exploit opportunities in these two industries. At theend, some implications to mangers and scope for further research are presented.Downloads
Published
2013-03-21
Issue
Section
Articles