Corporate social responsibility (CSR) is gaining more and more importance day by day. CSR is not onlydrawing the corporate magnates into its circumference, but is also luring educationists, social activists,reformists, from all over the world to delve deeper into it. Changing market scenario, globalization,ethical consumerism all are adding heat to the CSR concept. More and more organizations are showingtheir commitments towards CSR either for enhancing their corporate image or to be in competition.Emergence of different marketing innovations demands direct linkage of corporate social responsibilitypractices with the business corporate strategies. The present article reviews the CSR literature from 1975to 2011, conveying changing developments of CSR practices.
Author Biographies
Anupam Sharma, Thapar University Patiala
Anupam Sharma, Lecturer, School of Behavioral Sciences. & Business Studies, Thapar University, Patiala. Ms Anupam Sharma is B.Tech in Computers and MBA with specialization in Human Resource and Marketing Management. She has published over 7 papers in refereed Indian/International journals and around 5 papers in Conferences Currently she is working as a lecturer at Thapar University and submitted Ph.D. on Corporate Social Responsibility from School of Mgmt. & Social Sciences, Thapar University, Patiala, India
Ravi Kiran, Thapar university
Dr (Ms) Ravi Kiran Professor & Head School of Behavioral Sciences and Business Studies, Thapar University, Patiala, India Ph. 91-175-2393080 (O) Fax 91-175-2393005 Email: rkiran@thapar.eduDr (Ms) Ravi Kiran is Professor and Head, School of Behavioral Sciences and Business Studies,. She has published 70 papers in refereed National/International journals and around forty five papers in National/International Conferences. Her area of specialization is industrial management, Business Economics and e-business. Nine Ph. D. Scholars have completed their research work with her and ten Ph D. scholars are pursuing their research. She has finished five R and D projects and is currently working on AICTE sponsored project. She has organized Five National Conferences and twenty Short term training programs.
